“I do this through attending and networking at tradeshows, professional beauty shows and hospitality events. Additionally, through following social media influencers to follow trends and by analysing our competitors. It is important to keep innovating to continue improving the business and always be ahead.”

“It is fundamental that each client who enters Nobu Wellness and Fitness feels comfortable and at ease. We provide the appropriate service specific to the individual. It is therefore important that our team is highly trained and suitable for the job.”

“Prior to any treatment or Pilates session at Nobu Wellness and Fitness, we do an assessment with the client. During this screening, it is important that the client is comfortable to be open about their goals and the progress they want to make. This allows us to make suitable recommendations according to the client’s needs and abilities. We are always honest in order to give the correct advice according to our knowledge and expertise. We often recommend one-to-one sessions initially, to find out fully what the clients’ capability is. My team will always give the initial advice and then the professional therapist or instructor can do a deep dive.”

“We constantly think about where there are different opportunities for us to team up with different departments at Nobu Hotel London Portman Square. The Food & Beverage department is especially important for us as we collaborate with them to run different activations and offers wherever possible. In addition, we work closely with the Events team to see where we can offer an elevated client experience. Our gallery, The White Box has proved to be an amazing window showcasing what we do best in Wellness and Fitness.”

“Recruitment for Nobu Wellness and Fitness is a rigorous process where we really evaluate the candidate. Nobu Pilates instructors need to have a full comprehensive qualification on all the traditional equipment. They are also required to teach a lesson at the Nobu Pilates Studio, observed by our renowned Director of Pilates, Marsha Lindsay. Nobu Wellness therapists are highly skilled and have top qualifications in beauty and spa therapy. Personality is an important factor to ensure our instructors and therapists are engaging with our clients.”

“When a brand reaches out to us with a partnership proposition, it is fundamental that we learn their approach to sustainability. We enquire about all stages of their supply chain, from manufacturing to delivery and sale. We must know as much information as we can before we collaborate and this applies to any brand.”

“Nobu Wellness and Fitness offers unique products and services, starting with Nobu Pilates. This is our exclusive studio offering a selection of group classical Pilates classes on a variety of specialised equipment. We have an amazing team with many years of experience and skill. Additionally, our purposefully built gym is open and spacious with natural daylight. It houses top of the range equipment, suitable for all fitness levels. Furthermore, we work with carefully selected, unique brands. It is important that we partner with companies that are aligned with the Nobu brand’s values. More than ninety per cent of our clients visit us from outside the Hotel and this is testament to the unique offerings at Nobu Wellness and Fitness. We also have a great residential following, thanks to our ‘home away from home’ approach for clients who travel and can still keep their fitness and wellness regime.”

“The fitness equipment and facilities at Nobu Wellness and Fitness undergoes continuous testing. Our team do regular daily checks and we have an onsite engineer that does routine weekly safety checks. On top of this, we have a contracted external team who do routine checks and services as part of their contract.”